Category: Blog

This May I published my first novel. I’m an intellectual property attorney with no formal background in product development or marketing, so I knew that increasing the book’s profile would be a challenge. In this essay I’ll share with you some techniques that worked for me. Marketing is more art than science, so the suggestions […]

Recently I was asked ‘why more people become copywriters?’ It’s a good question. Copywriting is actually the skills that drives so many businesses to success. If you can convert traffic and eye-balls into enquires and then into paying customers, then you’ve all you need to build a business. In my opinion, if you have ever […]

“Only the foolish, blinded by language’s conventions, think of fire as red or gold. Fire is blue at its melancholy rim, green in its envious heart. It may burn white, or even, in its greatest rages, black.” – Salman Rushdie When a writer bleeds words on to a page, he hopes in his heart of […]

Why is it that a graduation is deemed so important to so many people? What makes it special that a singular person is moving up from one academic position to the next? How is any of this relevant? All questions have answers, but none quite as simple as these. A graduation is important because it […]

It may come as a surprise, but you’re not being very productive. I’m guilty of it too. Maybe it’s going on a Facebook break instead of finishing that essay. Or not remembering that one thing I was going to do that one time – just because I didn’t write it down. Luckily there are hundreds […]

Because universities want to make sure you have the English language skills necessary to study at their school, almost all institutes of higher learning require you to take a test of English. And TOEFL and IELTS are the two biggest standardized tests of the English language. One of the most frequent questions I hear is […]

There are three levels of formality in spoken and written language. These levels or tones of language impact on communicative style. Every speaker or writer adjusts her language to the various contexts in which she employs it. I am speaking here about the notion of style and the related dimension of formality. In our speech […]

When we write for college courses, we write for an audience other than ourselves. And it’s an audience of more than one–the professor who assigned the piece. A good way to think of (and never forget) audience is to imagine we are writing the assignment for a popular magazine that sits in multiple copies on […]

Many college students feel strained when it comes to doing their college homework. They have some fear, particularly, for doing algebra homework and find it difficult. The basic reason behind this fear is their lack of confidence and basic knowledge of the concepts. They need the suitable college homework help to finish their assignments. It […]

English is the global business language of the day. Many schools, colleges and universities are all offering English teaching for students and business professionals. With the growing demand for English, many ESL teachers are also trained to meet the global demand of ESL training needs. For example, in many Asian and African countries, the English […]